Photos provided via PR team
Calgary-based country singer songwriter Alex Hughes, just released her new single “Until This Fire Dies”, on September 29th via all streaming platforms.
Produced by Dan Swinimer (JoJo Mason and Madeline Merlo) and written by Alex Hughes and Aaron Pollock, “Until This Fire Dies” is a passionate country tune that transports listeners to a place where emotions are red-hot and burn brighter than ever. Alex’s sultry vocals and lyrics lead to an unforgettable mid-tempo masterpiece.
Hailing from Alberta, Alex grew up in the middle of Canada’s country music scene. Her signature style is a combination of pop and classic sounds, with a blend of femininity and fierceness that captivates her audience. Alex’s dynamic and commanding vocals has resulted in over 200,000 collective career streams and performances at Nashville North at the Calgary Stampede and other festivals across Canada.
Her debut single “Strong As You” garnered attraction from fans, which led the song to being placed in the tenth spot on the most downloaded indies on Canadian Country Radio in its first week. Since then, Alex has placed #12 in the esteemed “Project WILD” competition hosted by WILD 95.3 (2022) and was nominated for 2022 Horizon Female Artist of the Year from Country Music Alberta.
I had the opportunity to chat with Alex about her musical journey so far, what fans can expect from her new single and more.
Kat: Can you tell us a bit about yourself and your music journey so far?
Alex: It’s great to chat with you again, Harlton Empire! My music journey started at a really young age, around 7 years old, performing at The Calgary Stampede and small events around Calgary. It’s taken me to Los Angeles, where I lived for a few years in my early 20’s, and all across Canada performing at rodeos and festivals. I’ve been lucky to open for artists like Aaron Pritchett, George Canyon and even Kenny G and Babyface when I lived in LA. I was a Project WILD top 12 finalist which is a prestigious artist development program in Alberta, as well as a Country Music Alberta’s Horizon Female Artist of the Year nominee this year. With my latest release, “Until This Fire Dies” I feel like I’m finally finding my stride and unique voice as an artist and I can’t wait for Country Music Fans to hear it.
Kat: Can you talk about the inspiration behind your new single “Until This Fire Dies”?
Alex: I wrote this song with one of my favourite collaborators, Aaron Pollock. It started with a guitar loop idea he had and we just ran with it. I’ve always been a sucker for more sultry lyrics and as we continued to build on the song, that’s what it needed. This song is about a lustful passion that eventually burns into something more.
Kat: What do you hope fans take from the new track?
Alex: I hope fans love the infectious production. I’m so excited to have worked with Dan Swinimer on this song, known for his hits with Jojo Mason and Madeline Merlo, and I think it’s my best sounding song to date. I also gave it my all with the vocal and I hope that fans of my live performances can hear the passion I bring to my live shows, captured in this recording. There will be more where this came from and I hope that excites new and current fans as well.
Kat: Have you learned anything along the way that you would like to share with other aspiring artists and creators?
Alex: I’ve learned that consistency is key and hard work always pays off. This industry is a grind and it’s important to make as many good connections as you can and to try and surround yourself with great supporters who are also honest. I would encourage aspiring artists to just keep creating, it takes a long time to figure out who you are as an artist, I’m definitely still figuring that out and it’s okay. It’s okay to experiment and try new things too, this will help you grow.
Kat: What else are you currently working on now, and what can fans expect from you for the remainder of this year?
Alex: I’ll be continuing to work on new music to release early 2024 so make sure you follow along to be part of the journey!
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