New History Channel Series Provides Inside Look Into “The Booze, Bets And Sex That Built America”


Media Assets: A&E

The HISTORY® Channel is set to premiere its new series “The Booze, Bets and Sex That Built America” on Sunday, June 12 at 8PM ET/PT. An extension of the network’s popular “That Built” franchise, the three-part nonfiction series divulges surprising origin stories of the American alcohol, gambling, sex and tobacco industries and the ambitiously notorious entrepreneurs who built some of history’s biggest fortunes on the nation’s cravings. Each two-hour episode is packed with scintillating historical facts, riveting drama, expert interviews and compelling characters who operate on both sides of the law. It’s a little dangerous, a little taboo, and a lot of fun!

Synopsis / Logline

Throughout the course of nearly a hundred years in the 19th and 20th centuries, the fight over alcohol, gambling, sex, and tobacco defines the American cultural experience and helps the country come of age. It is a time when condoms are illegal, smoking is pervasive, and alcohol is made illegal then legalized again; the great debate rages between the freedom to indulge and protection from the chaos of debauchery. From the 1860s to the 1930s and beyond, this series looks at innovators like Jasper “Jack” Daniel, Adolphus Busch, Buck Duke, Julius Schmid, Stephanie St. Clair and others who bring these pleasures out of the shadows and into the mainstream to build some of the biggest commercial empires in American history. Their successes and failures also lay the groundwork for the state lottery system, the Sexual Revolution and Sin City itself.

Release Date

“The Booze, Bets and Sex That Built America” premieres on Sunday, June 12 at 8PM ET/PT on the History Channel.

Teaser Images

Teaser Video

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