British songwriting and production duo Jungle recently released a new disco-infused track and incredible music video for Keep Moving. The Music video directed by Jungle alongside longtime collaborator and creative partner Charlie Di Placido, is the first look at a larger project to create a visual identity for every track on their highly anticipated forthcoming album Loving In Stereo.
Jungle was founded by McFarland and Lloyd-Watson, who met at the age of 10 in West London’s Shepherd’s Bush. They began making music together at the beginning of 2013, choosing to put the aesthetic emphasis on the music’s surrounding artwork/videos rather than on their own identities.
We had the opportunity to chat with Jungle’s Tom McFarland on the single’s positive message, his creative process and what fans can expect on their upcoming fall 2021 tour.
Kat: Can you talk about the inspiration behind your latest single “Keep Moving” and that incredible video?
Tom: Keep Moving just feels great to us, and it’s got a really positive message. Essentially, it’s a song about staying positive no matter what life throws at you. The video is part of a collection that we shot for the whole album. We made 14 videos in 5 days, so it was pretty wild. The whole process really pushed us to just go with the flow and capture the ideas in
their rawest forms so actually it’s all very lucid and sub-conscious. It’s just about having the most amazing cast and crew and letting the magic unfold Infront of you.
Kat: What do you hope fans take from the track?
Tom: I really hope that they just enjoy it, and that wherever they are, whatever they’re doing it makes them smile. That’s all we can really ask for.
Kat: What do you find is the most challenging part of your creative process?
Tom: I think the hardest part of the creative process is understanding that creativity or inspiration can’t be quantified in any way. There is no method, formula or schedule that creativity lives by. It’s pretty hard to pin down really and that can be frustrating because we’re the kind of people who love to plan and prepare. But that’s what is also amazing about what we do because it constantly takes you by surprise and when you’ve been working on something that you made in 10 minutes, you often can remember even your process. The best songs are the songs you don’t remember making.
Kat: What has been a career highlight for you so far?
Tom: When we started making music all we really wanted to do was play a show in our local neighbourhood venue. So, to have had so many experiences that totally surpassed those initial dreams is crazy. It’s almost disrespectful to all the other memories to single one out. The best shows are always the biggest surprises. Playing in your hometown can actually feel
quite intense because you attach so much emotion to it. So, they can be hard to enjoy. Mexico City is always really cool because the fans are so passionate there. I think ultimately though, coming off stage after we played to a full crowd at our first Glastonbury was the most intense adrenaline, I think we’ve experienced.
Kat: What have you learned along the way?
Tom: To never take it for granted. Especially now after a year or more of no shows. We’ve also learned to trust ourselves implicitly, because questioning our own creativity is really damaging. Life is short, and so you have to try and take all the opportunities that come your way with an open mind, and a smile.
Kat: Fans are no doubt excited to see you will be going on tour, what can they expect from the live show?
Tom: There is definitely some pent-up energy that will make these first shows back really electric. The new record is more upbeat than the first two and I think that will also translate onstage too. Ultimately, we want to connect with our fans again, and have a good time. We’ve all really missed having those connections every night, but I think it’s going to feel even better as a result.
For more on Jungle visit: https://www.junglejunglejungle.com