Media Assets: Netflix
All the cool kids were wearing it. This documentary explores Abercrombie & Fitch’s pop culture reign in the late ’90s and early 2000s and how it thrived on exclusion.
Synopsis / Logline
Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent. But while the brand was running white hot, its popular “all-American” image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.
Selling exclusivity comes at a price. White Hot: The Rise & Fall of Abercrombie & Fitch is only on Netflix April 19.