Everything You Need To Know About Netflix’s “White Hot: The Rise & Fall of Abercrombie & Fitch”


Media Assets: Netflix

All the cool kids were wearing it. This documentary explores Abercrombie & Fitch’s pop culture reign in the late ’90s and early 2000s and how it thrived on exclusion.

Synopsis / Logline

Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent. But while the brand was running white hot, its popular “all-American” image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.

Release Date

Selling exclusivity comes at a price. White Hot: The Rise & Fall of Abercrombie & Fitch is only on Netflix April 19.

Teaser Trailer

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