Photos: Tiffany Shum
The Princess Margaret Cancer Foundation unveiled The Colour Club, in the heart of downtown Toronto. Designed by HGTV celebrity designer Tiffany Pratt, this technicolour pop-up-for-a-cause presented by Colour To Conquer, is a bold fundraising program that encourages Canadians to colour their hair during the month of May to raise funds for world-leading cancer research at Princess Margaret Cancer Centre.
An ode’ to a vintage beauty parlour, visitors were transported into a world washed in bright hues, with cheeky nods to salons featuring whimsical vignettes for guests to discover and explore. The entire pop-up offered a photo-ready backdrop to capture the perfect colourful insta-moment.