By: Spesh K
Follow @speshkmusic on Instagram & Twitter
Photography: Tiffany Shum
As a lover of music, I have heard many versions and renditions of the classic ‘House of The Rising Sun‘, but I have never heard it played on a Corgan. Actually, I have not heard anything played on a Corgan. The Corgan is a creation by Hendrick’s Gin where the keys of the organ are full size cucumbers. It may seem quite strange but the marketing event attracted flocks of onlookers at The Eaton Centre in Toronto. The organ is quite the spectacle, and is certainly getting the attention it sought after.
The setting is Victorian era, just like the stills used to produce Hendrick’s small-batch gin. This event begs for you to connect with your inner-Gatsby and enjoy the music and complementary tasting. Several fellows dressed in clothing from this time period were giving out roses and cucumbers to passers by. The event felt very Christmas inspired, and should serve as a great awareness campaign prior to this holiday season.
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About The Project:
The Hendrick’s® Corgan keys are made of real, whole cucumbers – 49 to be exact – which harness the energy of touch to translate electric currents from the organist’s fingertips through each individual cucumber.
ABOUT HENDRICK’S® GIN:
HENDRICK’S® is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, HENDRICK’S® is handcrafted in small batches using a two still process to bath and steam the 11 constituent botanicals. Only HENDRICK’S® is made with infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. HENDRICK’S® is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours. www.hendricksgin.com
ABOUT WILLIAM GRANT & SONS LTD:
William Grant & Sons is an independent family-owned distiller founded by William Grant in 1887 and today still controlled by the fifth generation of his family. Named ‘IWSC Distiller of the Year’ in 2013 for the sixth consecutive year, William Grant & Sons distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, the handcrafted range of The Balvenie® single malts and one of the world’s best loved blended Scotches, Grant’s®, as well as selected other spirits, including Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore Dew®, Monkey Shoulder® Whisky, and Reyka® Vodka. William Grant & Sons is represented by Peter Mielzynski Agency (PMA CANADA) in Canada.